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Marketing & Sales interviews
JANUARY 2012 |
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Tony Gattari, Achievers Group |
| If you want a quick lesson in selling, look at TV infomercials - they have it down to a fine art. PREVIEW » |
DECEMBER 2011 |
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Dennis Casey, BORN Retailer International |
| Retailing's tough - but there are lessons to be learned from overseas, if you want to succeed. PREVIEW » |
OCTOBER 2011 |
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Gerry McCusker, Engage ORM |
| If you want to protect yourself and your business from online reputation damage, develop a social media policy - and make sure everyone's aware of it! PREVIEW » |
OCTOBER 2011 |
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Tony Gattari, Achievers Group |
| If you want to stay ahead of the pack in business, learn how to hustle. It can make all the difference. PREVIEW » |
SEPTEMBER 2011 |
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Jon Manning, Pricing Prophets.com |
| The price for not having a sound pricing strategy can be high - and pricing for value is the best way forward. PREVIEW » |
JULY 2011 |
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Simon Smith, Quantium |
| Are traditional bricks and mortar retail outlets on a cliff's edge as Australian consumers let their fingers do the shopping online? Quantium cuts through the hype to find out what's really happening in online sales right now PREVIEW » |
JULY 2011 |
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Tony Gattari, Achievers Group |
| If anyone can pull off a deal, it's Tony Gattari, who took the computer division at Harvey Norman from $12 million to $570 million. How did he do it? It's called the PROBE technique to successful negotiation... PREVIEW » |
JUNE 2011 |
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Susy Artico, Yellow Earth |
| Don't be fooled by the old stories of poor quality workmanship from China - times have changed! And if you listen to sheepskin manufacturer Yellow Earth, there are other big lessons to learn about how and when to set up in China. PREVIEW » |
MAY 2011 |
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Ron Wood, Pricing Insight |
| As buyers become more sophisticated, think carefully about your pricing strategy. Segment your customer base and - above all - avoid the "cost plus" mark-up trap. PREVIEW » |
MAY 2011 |
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Kevin Dwyer, The Change Factory |
| The sad news is our customer service isn't getting better, but it's an area where small business can shine, by adding the human touch. PREVIEW » |
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