We provide participants with an understanding of the media and how they work from the beginning - what's news and what motivates the journalist.

We explain the importance of knowing your own agenda and pre-planning for an interview, not necessarily following the path the journalist/interviewer may want to take. Control of an interview is critical and achievable if you appreciate the tactics of a journalist. It is important for the interviewee to provide good information in an entertaining and interesting manner. We advise you on how to do it.

The full day contains these ingredients:

• How to say it - An explanation of patterns in speech which produce fluency, authority and credibility.
• TV current affairs interviews - One of our experienced journalists interviews each participant in front of lights and a television camera.
• TV news interviews - Another round of interviews, but this time designed to produce a typical 8-second "grab" for a TV news service.
• Radio and newspapers - Discussion and pointers on how to handle these interviews.
• Door-stop interviews - During group sessions we create a hypothetical crisis and demonstrate how to handle the time when the media are assembled to catch the unsuspecting executive who would rather be somewhere else.

We conduct our training sessions wherever you wish and courses are tailor-made to suit individual requirements.

During the day-long session we provide a light luncheon and morning and afternoon tea during which discussion continues.

Business Essentials has been media training for 20 years and worked with people in all walks of life - academics, politicians, bureaucrats, professional groups, footballers and of course business executives across all industries. Naturally, confidentiality is maintained.