Geoff McDonnell
General Manager
 Geoff's career started in sales, working for a small floor coverings business in Sydney and progressing to Carpet Call's youngest store manager at 23.
He then moved to AV Jennings, winning numerous sales awards and rising to National Training Manager, with responsibility for the AV Jennings franchisee network. In 2000, Geoff joined Mortgage Choice where, as State Manager for NSW and the ACT, he was responsible for the development of over 135 franchisees and 300 staff.
In 2004, Geoff joined the Commonwealth Bank to skilfully manage the evolution of the Mortgage Innovation business, a franchise lending model within the CBA.
In 2007, Geoff decided to pursue a fulltime management consulting business, securing engagements with a variety of companies including Tower Insurance, Allianz, Stockland, Citiwide, and My USA Property. He stepped into his leadership role at Business Essentials in 2010.
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