Be inspired by Jeremy Meltzer who, with his father, started selling their Victorian-produced Yellingbo Gold olive oil to the US before establishing a market in Australia. Ignoring the common belief that you need to succeed on home turf first, Jeremy, a professional singer, convinced New York's gourmet delicatessens to stock the product. Now it's winning rave reviews in the American media, has been taken up by Qantas, and is finding a ready market among Australian chefs. An unconventional start to a successful business.
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