JUNE 2009

Making More Of The Internet

Tim Reed, MYOB Australia

A recent MYOB Australia survey showed that 60 percent of businesses don't have a website and many that do fail to use it for marketing and sales. Tim Reed, CEO of MYOB Australia, says they're missing out on the opportunity to establish new client relationships - growing numbers of Australians are shopping, or researching their purchases, online. Even people buying in-store are doing their pre-shopping on the net. A tough economic climate provides the ideal opportunity to leap into cyberspace.