SEPTEMBER 2009

Marketing: Think Differently

Peter Irvine, Gloria Jean's Coffees

As the economy emerges from the gloom, your marketing strategy becomes critical to growth. Don't stop! says advertising man and co-founder of the successful Gloria Jean's Coffees chain, Peter Irvine. If you do, you'll run the risk of being left behind by more aggressive competitors. Peter Irvine says that in this environment, you need to think differently to capture new markets. He offers practical marketing advice on how to get the very best from your marketing dollar as new business opportunities emerge.