SEPTEMBER 2009

Convincing Customers To Buy

Tony Gattari, Achievers Group

Times have changed and so has selling, warns sales supremo Tony Gattari. So forget the old techniques, he advises, which no longer work as we emerge from tough times with major constraints on budgets. Now, Tony says, we must work hard to convince customers to buy. He describes it as "provoking" the customer. Tony Gattari explains the process, which involves deep research to uncover problems customers may not even know they have. It's highly effective for the current times.