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OCTOBER 2009 |
Pricing Strategies After The Downturn |
Jon Manning, Sans Prix |
As the recovery gathers pace, it's time to get your pricing back on track, says Jon Manning of pricing consultancy Sans Prix. If you've been discounting during tough times, how do you move prices up again without losing customers? Re-evaluate your products, refocus on your customers and review your payment terms. A strategic approach is essential. Jon Manning says companies don't win price wars, only customers do.
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