A simple recipe for success in business is to reduce the cost of customer acquisition and extend the "life" of your existing customers. So says sales and marketing expert Tony Gattari, of Achievers Group. And the trick, in this economic climate, is to generate leads at low cost. Tony Gattari has some advice on how to do that, using referrals, networking, word of mouth, direct mail - and plain old-fashioned hard work!
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