Social media networks are massive and continue to grow. So how can you penetrate them with messages about your business? With care! says social media commentator and advocate, Jay McCormack. There's etiquette to consider and your approach must be very different from the usual advertising methods. Everything becomes a two-way street. You can't just "promote" without understanding who needs you. You must start by listening, carefully, to find groups of potential customers. Jay McCormack takes us through the dos and don'ts of social media marketing.
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