DECEMBER 2009

The "Me" Myth

Andrew Griffiths, Oceanic Marketing Group

Stop looking inwards, start looking outwards. A simple message from marketing expert and prolific author Andrew Griffiths. In "The Me Myth" - a departure from his popular series of business books - he says that understanding that the world doesn't revolve around "me" can begin to transform our lives. He says we're often so busy and so focussed that we've lost the ability to empathise with others. But it's also important to set ourselves challenges, and not slip into a comfort zone. Starting each day positively can produce great results, for yourself and for others.