If you're trying to sell to a "Scrooge", who just wants the cheapest deal and won't change his buying habits, remember the Charles Dickens story "A Christmas Carol", suggests sales and marketing guru Tony Gattari. It took several attempts, by various ghosts, to make Scrooge see the error of his ways but - in the end - he was convinced. Tony Gattari calls the story a remarkable, pragmatic and profound approach to the art of selling.
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