Sales training can be the key to a successful business, and not enough businesses do it. That's the emphatic view of Andrew Griffiths, marketing expert, speaker and author of the "101 Ways..." series of books. Andrew says there are some simple rules which all sales people should learn, and act on. Start the day right - get into a positive mind-set; look smart and well-groomed - it's respectful of your customers and yourself; greet people with a warm smile and focus your attention on them; don't make assumptions - treat all your customers equally well; offer a compliment, but be sure it's sincere; make helpful recommendations and information - make it easy for people to buy from you. And remember their names!
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