Selling has changed in recent years, it's no longer a case of "one size fits all". Generations X and Y demand a different approach and the internet has given customers more information and new power. So, says business author and consultant Andrew Griffiths, of Oceanic Marketing Group, it's important to get serious about selling by following some simple rules. Set your sales targets, on a daily basis if possible. Learn to ask great questions - you'll impress the customer and make clinching the sale easier. If you're in retail, don't fob off phone enquiries with a casual response - it's an opportunity to draw a potential customer towards you. Observe how other sales people treat you as a customer, there are always things to learn. And treat every potential customer with respect. It's good customer service and produces good results.
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