If you haven't yet embraced internet marketing, Tony Gattari would like you to consider the following statistics: there are currently 875 million online consumers; in Australia alone by 2013/2014, the internet will generate revenues of $21 billion; online marketing is growing at 6% per annum. The internet has supplanted TV as a main source of entertainment. These are some compelling reasons why we must understand the power of the internet and how to use it for marketing purposes.Tony Gattari has a 4-step process to help us develop a powerful online marketing strategy - but the first step, he says, is to change our thinking. If we're still stuck in the traditional marketing mould and refuse to move with the times, our businesses will die.
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