The Ladder of Loyalty has seven rungs, and Tony Gattari of Achievers Group says it can be a stairway to paradise for the smart business owner. If you can turn "suspects" - anyone who's in your target market, whether they know it or not - into "evangelists", who'll promote your product or service at every opportunity, you can save a lot of money on marketing while watching the sales roll in. But it won't happen by itself, you'll need a well-thought-out strategy, good people and sound systems which will move your customers through the various stages seamlessly.
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