When Kerri Pottharst set her sights on Olympic gold as a beach volleyballer, she realised she had to turn herself and her teammate into a business to find the time for training and the money to survive. She did just that, learning about marketing and public relations, about networking and building relationships. Now she helps other elite athletes learn about business, and teaches business people how to employ the techniques the athletes use. Passion, preparation and belief, she says, were the things that helped them achieve their Olympic goal, and they'll work just as well in business.
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