You're so busy with the day-to-day running of your business that you're not stopping to assess the big picture - what your business is all about, what you really want to achieve from your business, how you're going to get there. Mick Hawes gives us a frank assessment of where we go wrong and how we can make an honest appraisal of our goals and ambitions in business. This, he says, will help us find the hidden profits in our business. Take the "4-Door" set of choices about where we're aiming to go with our business, for example: do we want to replicate it? build it up and sell it? use it to create a lifestyle for ourselves - which is often easier said than done; or do we love the business so much that we wouldn't be anywhere else? When we know where we're heading, then it's time to get away from any leading-from-the-top management style. Rather, we must get down tosupport the team in all of their endeavours. And then develop procedures to create consistency so that all our customers know they can rely on us.
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