In this fast-changing world, there are some principles for business success that never change. The importance of trust, of personal reputation, the willingness to get out and sell when times are tough, of being realistic about the chances of success, and allowing everyone a fair go. That's the time-honoured perspective of Ernest Rodeck who's had a lifetime of learning about how businesses succeed. He also has a thing or two to say about the bigger picturefor Australian industry, especially manufacturers who find it almost impossible to compete with cheaper imports these days. That poses dangers for Australian workers, he says, who have until now enjoyed an even distribution of income. Ernest Rodeck has messages for us all about the challenges of running a business, overcoming adversity, achieving success - and the importance of lifelong learning.
Adobe Flash Player (version 9 or above) is required to play this audio clip. You also need to have JavaScript enabled in your browser.
|
