"The signature issue of our times" - that's how strategist and author Christopher Tipler describes environmental sustainability - not just because it affects the legacy we leave our children and grandchildren, but because it's a matter of sound business sense. If we can find ways to limit any systematic damage we do to the environment, by changing the relationship between the value of our activities and their impact, wewill benefit and so will our customers. And he says customers are tired of hearing the talk - but they'll reward with their loyalty businesses they see taking positive action.
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