With online retailing moving ahead in leaps and bounds, do the same opportunities exist for service-based businesses to exploit the internet? According to Alex Chapman, co-founder of management consultancy Totally Optimized Projects, the answer's a resounding "yes". They've found that their marketplace is now worldwide, and republishing of some of their material by other websites is bringing in clients who can see the value in webinar-based business education supported by easy internet follow-up. Her advice to others: don't spend a lot of money on expensive web design. Get a simple but attractive website up and running and refine it as you go.
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