Advertising in podcasting — it’s not working!

  • Posted on November 7, 2018
  • by Chris Ashmore

In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts.  The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of …

The minimalist approach to podcasting: make it easy for your listeners!

  • Posted on August 30, 2018
  • by Chris Ashmore

I don’t watch a heck of a lot of television these days, especially the free-to-air stuff. Like a lot more Australians, I’m more into on-demand series from Netflix, Stan or Apple TV.  We have two remote controls in our house. …