America’s largest radio network’s embrace of podcasting pays off – and it’s great for advertisers

  • Posted on March 26, 2019
  • by BE Media Production

Kelli Hurley is the driving force behind Westwood One‘s foray into podcasting. Already America’s largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it made sense to offer high quality on-demand content. In 2016, …

Advertising in podcasting — it’s not working!

  • Posted on November 7, 2018
  • by Chris Ashmore

In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts.  The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of …