Advertising in podcasting — it’s not working!

  • Posted on November 7, 2018
  • by Chris Ashmore

In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts.  The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of …

How to build your personal brand through podcasting

  • Posted on August 21, 2018
  • by Chris Ashmore

6 thought leaders share their experiences If you’re an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do? Obviously, you need to get …