Advertising in podcasting — it’s not working!

  • Posted on November 7, 2018
  • by Chris Ashmore

In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts.  The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of …

THE PODCAST CONSUMER 2018: Podcast listening continuing to soar

  • Posted on April 23, 2018
  • by BE Media Production

The subheading to this blog could be recycled for another 10 years! Podcasting continues to grow, whereas the same can’t be said for the consumption of social media (down 4% since last year) or audiobooks (plateaued). For the first time …